SHE WROTE: DLD on TV
St. Martin's Press, the best publisher in the world, is doing TV ads for Don't Look Down, and we thought you should see the script first. You should get SOME insider stuff for hanging out here, right? (No, we still don't know about the e-mail coupon, but you'll be the first to hear when we find out.)
So here's the script. I love it. See what you think:
Don't Look Down:
15-second TV spot:
Music: sexy, fun, upbeat
Anncr: Woman, 30s, sassy
Frame One:
Visual: Animated Man and Woman Swinging on the rope into the frame
Anncr: GET A GRIP...
Frame Two:
Visual: Animated Man and Woman Swinging on the rope...moving left, and upward
Anncr: HOLD TIGHT... AND
Frame Three:
Visual: See feet dangling in the top of the frame
Anncr: DON'T LOOK DOWN.
Frame Four:
Visual: Alligator works into frame from left side... rope hanging at top of frame
EFX: Gator opens mouth hisses
Anncr: FROM JENNIFER CRUSIE AND BOB MAYER
Frame Five:
Visual: Show falls from top of frame...Alligator in full view
EFX: Gator snaps mouth
Anncr: COMES A RAZOR-SHARP ROMANTIC ADVENTURE...
Frame Six:
Visual: Book Shot comes in, alligator in background. Possibly camouflage border
EFX: Possibly Gator takes bite out of book shot
Supers: ON SALE NOW
Supers: CrusieMayer.com [logo]
Supers: St. Martin's Press [logo]
Supers: Audio icon
Anncr: DON'T LOOK DOWN. IT'S A LOVE STORY-WITH BITE.

13 Comments:
It sounds great, you guys! I guess I'll have to start watching TV and try to catch it. Best,
Mia
tv ads for books! Cool!
Your ad: Very cool!
Sounds hilarious! Any chance you can post a clip of the commercial once its ready? I'd post it on my blog if you guys okayed it (free publicity!).
I hate my best friend right now. She works at a bookstore and she got ahold of an AR of Don't Look Down. Then, evil snot that she is, she called to gloat.
(Okay, not really, and I know she can't let me have it, so I don't blame her- and I don't hate her, I'm just jealous as sin.)
(Oh, and she said it was really, really good.)
On the telly? Oh my goodness! How exciting is that. When will they air it?
I even blogged about DLD today, we are rooting for you!!!
:)
Any chance that it's you and Bob in the commercial or did you use stunt feet? Was Moot cast as the alligator or was the lipstick seen as too Joan Rivers?
FAB!
Very fun!
Very slick. Love it. Is it currently airing and if so, any particular time slots?
These kinds of commercials are the reason I miss having TV.
Can't wait to see it!
too cool!!!!!
Woo! Any news on when it will be airing so those of us who don't watch TV can see it?
That's great!
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