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Wednesday, March 29, 2006

SHE WROTE: NYT Ad



And thank you to Sarandipity and everyone else who said,"Try 'Save As' dummy," only more politely.

Mollie is working on getting the TV commercial up on the website but since she's working full time for the next couple of months, she's doing my stuff in her spare time. We'll let you know when it's up and running on the DLD page. Oh, and we have no idea where the commercial will air or when, but I'd bet good money on Lifetime. (Correction: Just got an e-mail from Meg and Jen that says that the buys are on E!TV and HGTV. Since I'm an HGTV addict, this works for me. Very excited about it all.)

But isn't this NYT ad great? Well, I love it. It reminds Bob of West Point.

25 Comments:

At 29/3/06 2:00 PM, inkgrrl said...

That is one awesome ad! Brava!!

 
At 29/3/06 2:12 PM, Anonymous said...

I like how it makes it look like a long drop down. Cool

 
At 29/3/06 2:16 PM, sarandipity said...

Glad I could help! And I wasn't insinuating that you were a dummy; it took me an embarrassing long time of fiddling to figure out the "save as" thing.

I love that Moot is chomping the review. Because I have a review column, I know that they're basically crap...

 
At 29/3/06 2:17 PM, ConnectTheDots said...

E!TV and HGTV (which I admit with no shame whatsoever that I had to google to even know what it was)? Now there's a commercial I'll never see.

The Times ad though, that's fantastic. Best book ad I've seen in a while!

 
At 29/3/06 2:34 PM, Margarita said...

Very cool! I like the way they played off of the cover, with the guy and gal 'fleshed out' above the book and ditto for Moot below. Very clever.

 
At 29/3/06 3:22 PM, Mary Stella said...

Great ad!

 
At 29/3/06 3:43 PM, talpianna said...

Bob and "delectably" in the same sentence? Not referring to the kilt???

 
At 29/3/06 3:46 PM, Anonymous said...

You guys should make that into a bookmark. That way, the bookstores that you're visiting can pass them out to customers as adevertisement for your booksigning and the book. Just a thought. A Moot bookmark would be cool!

Lindsey

 
At 29/3/06 3:53 PM, Diane said...

It's a great looking ad (I'm dying for my book to arrive), but it says "romance and suspense", not adventure!

I've ordered another book for my mom (her birthday, most recent Elizabeth Peters; she's not very computer-y, so I'm pretty sure she's not reading this) with a release date of April 1 (which makes it a tradition, since this is at least 3 years in a row one has come out just in time). But they (Amazon) already shipped it and it's supposed to arrive tomorrow (2 days early, though I guess the closest UPS delivery date to April 1). So, my question is, will my book (DLD) arrive Tuesday? Or even earlier? Please?

 
At 29/3/06 4:19 PM, mq said...

Doesn't everything remind Bob of West Point?

Ad is fab; perfect, in fact. A definite winner. You should take it as a good omen for the tour.

Lindsey's idea's great too - it would make an excellent bookmark. I think that everyone on your mailing list ought to get one (hint, hint).

 
At 29/3/06 5:22 PM, Eileen said...

I can't see in the picture- is Moot wearing his lipstick?

 
At 29/3/06 5:27 PM, Catherine said...

Love the ad. If I weren't already planning to buy a copy--actually, several copies--of Don't Look Down, this fantastic bit of promo would have worked it's magical mojo, forcing me to zombie it down to the bookstore on April 4th. Way to go, SMP promo genies. Or is that geniuses? Or maybe both. Braniacs with superpowers.

 
At 29/3/06 5:27 PM, Lulu and Seymour said...

I stopped by my local independent bookstore (BookPeople, Moscow Idaho) yesterday & the proprietor told me "It isn't here yet. Next week. Maybe sooner." He then went on to say that he'd looked up both of you, what else you wrote & he ordered lots of stuff.

Especially cool thing: His store is a NYT reporting store. So my purchases/orders go towards your NYT Bestseller ranking.

 
At 29/3/06 5:33 PM, Catherine said...

Whoa. Moscow, Idaho has a NYT reporting bookstore? Oh, wait. College town. Duh.

I somehow doubt my purchase from the Nowheresville Walmart is going to pack the same punch.

 
At 29/3/06 6:41 PM, Lily said...

To quote some movie or tv line that's been stuck in my head:

I love it, I love it, I love it!

Can one die from anticipation?

Lily

 
At 29/3/06 7:04 PM, Robena Grant said...

Fabulous. Love the ad.

 
At 29/3/06 8:09 PM, Corrine said...

That should definitely draw some attention. After all, how often do people in NY see a reptile that isn't crawling out of their drain pipes? Hey, it happened. Check the archives.

 
At 29/3/06 9:41 PM, Toni said...

Very very nice :)

 
At 29/3/06 11:33 PM, wapakwoman said...

A vertical ad rather than horizontal clutter....VERY clever! Almost as clever as you are Bob are.

I have my copies on order and NO ONE is to disturb my reading. I told them I was leaving town so I could read in peace.

Great luck on your tour. Don't lose Moot, or Bob.

 
At 30/3/06 1:37 AM, am waters said...

It looks SO great. I can't wait to read the book -- so the hype must be working!

 
At 30/3/06 7:48 AM, DownUnderGal said...

Well, I'm never going to see that add other than on this blog - so thank you.

The coolest thing is that I should FINALLY receive DLD during school holidays and between contracts so I can cajole, beg, plead, bribe children to leave me be so I can read the damn book without multiple interruptions. My reading has reduced by 3/4 since having those pesky rug rats!!! ;-) At what age is it suitable to kick them out of the nest? I'm thinking 8 and 10 is probably still a little too young.

Am now post consummation of too much Oz Chadonnay and feeling more than mellow.

Thought you might like to know that we have an abundance of scary Moot creatures in this part of the world. None as gorgeous as the real thing of course!!! But when you come to Oz in 07 - we're going to go mad for her as well.

 
At 30/3/06 6:43 PM, Dia said...

Okay, let me get this straight. A man and a woman swinging on a rope, a book cover, and an alligator remind Bob of West Point? Man, I am *so* glad I never went military...

The ad looks fabulous and I'm only sorry the Bob & Jenny Show isn't hitting the West Coast this time around!

 
At 30/3/06 6:52 PM, talpianna said...

Downundergal, when the only one left in the nest was a twelve-year-old, the late Erma Bombeck remarked that she was trying to arrange a marriage for him.

Dia, my father went to West Point; he never mentioned anything about book covers...

 
At 30/3/06 8:23 PM, dia said...

Talpianna, did he mention alligators? Or swinging on ropes with women? Inquiring minds want to know...(or is that enquiring? I can never remember...)

 
At 31/3/06 4:38 PM, talpianna said...

Dia, I'd tell you, but then I'd have to kill you.

In the darkness, there is death...

 

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